A smaller alternative to Google Analytics

What you would move, and what you would leave

The overview, pages, landing pages, referrers, campaigns, and the live list cover ordinary website traffic. Downloads and outbound clicks are events. Google Analytics goals, funnels, audiences for ads, ecommerce revenue, and BigQuery exports are not in WebTrackNext. There is no import of an existing Google Analytics property.

Use case. A content site that only checks which articles and countries brought visitors can stop opening a larger analytics suite for that question.

Limits

• Reports are the same on Starter, Growth, and Business. A higher plan adds website slots, not extra report types.
• The script keeps a hashed visitor id. It is not an anonymous pixel.
• Campaign cost and conversion value are not calculated.