Reports for pages, sources, and campaigns

Pages and sources

Top pages list views and visitors. A landing page is the first page of a visit. An exit page is the last. Referrers list the source and the referring site. Campaigns lists visits that include utm_campaign, with utm_source and utm_medium.

Use case. A newsletter uses utm_source=newsletter, utm_medium=email, and utm_campaign=spring. Those visits appear on Campaigns, separate from ordinary referrals.

Limits

• utm_term and utm_content are not separate columns.
• A path exclusion such as /admin also skips its subpages.
• A single-page app does not send a new page view when only the route changes.